Not elder law: Cranky.com–for the demanding boomer
Does surfing the Web exhaust — and even exasperate — older people? The backers of Cranky.com are betting on it. Crankyis a specialty search engine designed to please aging baby boomers byprocessing every request from the perspective of someone who is atleast 50 years old. This steadily growing demographic often feels overwhelmed usinghigh-powered search engines from the likes of Google Inc. and YahooInc. because they spew out more results than older eyes care to see,said Jeff Taylor, the Cranky mastermind who struck it rich as thefounder of online employment site Monster.com. cc”Ourresearch found that people 50 and over are confused about searching onthe Web,” said Taylor, who runs Eons Inc., a Boston-based start-updevoted to creating products aimed at the graying baby-boom generationborn from 1946 to 1964. “It’s hard for them to understand all theresults.” Launched this week, Cranky is trying to simplifythings by showing just four websites in the nonadvertising section ofeach results page and making the sparser listings more relevant to itstarget audience. Google and Yahoo usually list at least 10 sites perresults page.
Ed: As a graying but blogging, html coding, domain name owning, website managing ‘Net fiend webaholic, I have some doubts about the research underlying the site. How old are you anyway, Jeff Taylor? Do you remember Lynx???? I do.