Dropping “Anti-Aging” From Vocabulary

I‘m sure all of us have seen ads about fighting aging, or a product that is promoted as “anti-aging.”  I always am puzzled; it seems that we are in a battle against aging.  So an article in Huffington Post caught my eye. Allure Just Banned The Term ‘Anti-Aging’ And Everyone Else Should, Too explains the company “will no longer use the term “anti-aging,” acknowledging that growing older is something that should be embraced and appreciated rather than resisted or talked about as if it’s a condition that drains away beauty.” The article explains that the “anti” label reinforces a negative message about aging being something that is to be fought. The magazine’s statement, “Allure Magazine Will No Longer Use the Term ‘Anti-Aging'” is available here.