Should the Senior Housing Market Segment Known as “CCRC” Change Its Name?

LeadingAge, an senior housing and senior care organization that often takes a prominent advocacy role on behalf of nonprofit Continuing Care Retirement Communities, has a “NameStorm Survey” underway.  The survey explores whether another name (and presumably an acronym other than CCRC) would better “resonate with consumers?” Everyone is invited to weigh-in, including current residents at CCRCs.

Here’s the link to the reasons for the brainstorming of names, and here is a link to the on-line survey, that  takes just a few minutes.  The survey window closes on February 15, 2015.