Webinar on Marketing to “Younger” Older Adults

Mather Lifeways, which describes itself as a “unique, non-denominational not-for-profit oganization” that is “dedicated to developing and implementing ‘Ways to Age Well’ by creating programs, places and residents for today’s young-at-heart older adults,” is offering a free webinar on marketing.

The Cafe Plus program is on Thursday, December 11 at 2 p.m. Central time, with three speakers, including the vice-president of Mather Lifeways, the director of an Ohio Senior Center, and the CEO of LifeCare Alliance.  The webinar offers education on community outreach to older adults, with a special focus on attracting “younger” older adults who may be avoiding traditional senior centers.

More details and registration information here.