Extending the Reach of CCRCs: Continuing Care at Home
In recent years, a number of operators of Continuing Care Retirement Communities (CCRCs) have adopted the concept of Continuing Care at Home (CCaH) or LifeCare at Home, as a way to expand their client base and utilize existing resources in a cost-effective manner. This has been especially important since the 2008-10 crash in home sales prevented many seniors from cashing in on accrued equity to finance a move to a CCRC.
On February 13, Irving Levin Associates is hosting a webinar on Continuing Care at Home, with leaders in the movement speaking on their experiences with this still-new product. The program will address:
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What is the CCaH business model? Can it be a stand-alone business? |
| What services are offered? What are the member fees? |
| What are the start-up and operating costs? |
| What are the challenges? |
| What is the response from participating seniors? |
The hosts advise the program is designed to address the interests of owners, operators and developors of senior housing and long-term care facilities, appraisers, institutional investors bankers, venture capitalists, and others on the industry-side of senior care. To that list, I would add elder law attorneys — and law students — who may be called upon to answer families’ questions about this product.
The one and a half hour webinar is scheduled to begin at 1 p.m. Eastern time, with a $50 savings with early registration through January 30. On-line registration is here.